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Should you use Pinterest for B2B marketing?
We hear from many B2B marketers who view Pinterest with a somewhat wary eye. Undeniably, they can see that it is a beautifully designed social network, with just a quick browse offering up hordes of...
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Birds Eye extends its brand story with new Facebook app
One of the greatest opportunities offered by social media marketing is the potential to really connect and engage with audiences. The scope for interactivity and ongoing dialogue is absolutely integral...
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Social Media on a shoestring. Getting more bang for your budget
Marketers often complain about a lack of engagement with their social media activity, particularly when it comes to their Facebook marketing efforts. Dig a little deeper, and it tends to surface that...
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Social Media Case Study: Gymbox
Key Learnings: 1. Employ a professional writer & post daily 2. Use your website & blog as a content hub 3. Tailor additional content purely for Facebook & Twitter 4. Create your own...
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5 things Scrooge can teach us about Social Media
Dickens’ Christmas Carol, first published in December 1843, is credited with reinventing Christmas as a time of festivity and merriment, of goodwill to all men, re-introducing trees, cards and...
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Which tennis players have the biggest social media following?
With the first grand slam tournament of the year – The Australian Open reaching its zenith, commentators are examining players from every angle possible, including their social media activities. So...
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Why social listening is set to be a killer marketing trend for 2014
Social media does not stand still for long. No sooner have you cracked Twitter’s latest update than Facebook announces yet another change. Looking at the bigger picture, trends in social media...
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Furlong PR in the news
Behind the Headlines with Ross Furlong 15/4/14 Ross Furlong, MD of Furlong PR, on having a beer with James May, Hollywood screenplay dreams and wishing he had an identical twin… Full...
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How to convert social media followers into customers
Making friends is all well and good, but ultimately we all want our social media fans and followers to click, consume and buy. Even the greatest content won’t succeed in converting social acquaintances...
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What you need to know about Facebook’s new business pages
Initially announced last March, Facebook’s updated business pages design has finally been unveiled – the latest in a considerably long line of design overhauls. Although the official change date is...
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